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amylsacks

amylsacks club

Posted: 22 Jan 2013

Taken: 08 Jan 2013

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1948 •
USA •
chip •
beverage •
1940s •
ham •
pork •
cooking •
corn •
advertising •
snack •
retro •
vintage ad •

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Recipes & Menus, 1948

Recipes & Menus, 1948
"The modern American homemaker has new ideas in meal-planning. She prefers attractive simplicity in her meals-- a charming informality which allows for ease of preparation and highlights tempting flavor appeal in every dish.

"With the present-day trend in mind, we have compiled for you this Frito Recipe Book. Fritos are ready-to-eat corn chips-- made from the finest sun-ripened corn, toasted to a golden brown and delicately salted to your taste. You'll agree that Fritos exemplify the modern desire for mealtime variety and economy, for extra eating pleasure, with shorter hours in the kitchen for the homemaker..."

Jeez. That Heiferweizen's gone totally flat, and the wax apple-matos are melting!

Front and back covers of a 32-page booklet published by The Frito Co., Dallas, Texas.
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