Ridin' with Sig

The development of public transit in London, Ontario, has been strongly influenced by the writing of Sigmund Freud. Or so it would seem, anyway -- why else would the London Transit Commission's bus-stop signs be warning you about the id? In accordance with principles of good sign design, of course, "Where is id there shall ego be" has been compressed to "Stop id" (to save space on the sign and allow the use of a larger font).

Fun falsehood: London Adlerians have been boycotting public transit since 1931.

Try it big, as Freud said to Mae West. Just type Z, as he didn't say.