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Milano Expo 2015 - Cina -Vanke


Il colosso immobiliare China Vanke partecipa all’Expo Milano 2015 con un proprio padiglione di 1000 m² disegnato dall’archistar Libeskind. “Un microcosmo che collega la Cina con l’Italia e la cultura europea
con quella cinese” come ha spiegato l’architetto al progetto per Milano 2015. Immaginato secondo
pensieri di Confucio e Lao Tzu, con riferimenti al Rinascimento e alle geometrie sinuose dell’arte contemporanea, il padiglione Corporate China Vanke sarà il lungo che accompagnerà il visitatore di
e gli sviluppi che ha compiuto nel XXI secolo.
Coerentemente con il tema di Expo Milano la volontà del progettista è rappresentare “la crescita di un organismo che dalla terra sale verso il cielo, e si ispira allo ‘shitang’ (mensa in cinese) ovvero alla condivisione del pasto e alla convivialità comune”. La mensa, infatti, offre momenti di incontro e di scambio, rappresentando quella serenità ideale tra le persone, per la quale la società Vanke si fa promotrice.
L’esterno del padiglione èinteramente rivestito da piastrelle rosse, disegnate per l’occasione da Libeskind e prodotte da Casalgrande Padana, in un nuovo materiale ceramico: ecosostenibile ed autopulente. Al suo interno il Padiglione Vanke narra la storia cinese attraverso una passeggiata in una foresta virtuale composta da 300 schermi che proiettano cortometraggi sulla vita delle comunità locali, nella cui quotidianità lo shitang svolge un ruolo fondamentale.
A Venue to Foster Joy and Harmony for the Chinese
The Chinese giant and leader in real estate, with its participation in Expo Milano 2015 aims to offer the world a showpiece of contemporary life in China, from the perspective of ordinary people, through the experience and spirit of the Shitang. In its pavilion of 959 square meters are recreated the atmospheres linked to the Shitang which, much more than a simple canteen, represents a traditional social structure, present since ancient times, and which still exists in contemporary Chinese society in various forms. It is a convivial space where they can find inexpensive food and a peaceful, healthy environment.
The pavilion, located near the Lake Arena, was designed by architect Daniel Libeskind of New York and by Libeskind Architettura in Milan, which conceived it as an extension of the surrounding landscape. The musicality of its proportions, its sinuous geometry and the fluid movement between the inner and outer volume, create a journey through space and time.
The exhibition is organized on two independent routes, from the inside towards the outside, and with a garden that is found on the roof. Visitors are immersed in a forest of poles, with screens which project scenes of lunches, joy, and sharing. The installation, based on the metaphor of roots, trunks and branches symbolizes Vanke’s commitment to the community, which lives among the mutual relationships of people, values and traditions.
Translate into English
con quella cinese” come ha spiegato l’architetto al progetto per Milano 2015. Immaginato secondo
pensieri di Confucio e Lao Tzu, con riferimenti al Rinascimento e alle geometrie sinuose dell’arte contemporanea, il padiglione Corporate China Vanke sarà il lungo che accompagnerà il visitatore di
e gli sviluppi che ha compiuto nel XXI secolo.
Coerentemente con il tema di Expo Milano la volontà del progettista è rappresentare “la crescita di un organismo che dalla terra sale verso il cielo, e si ispira allo ‘shitang’ (mensa in cinese) ovvero alla condivisione del pasto e alla convivialità comune”. La mensa, infatti, offre momenti di incontro e di scambio, rappresentando quella serenità ideale tra le persone, per la quale la società Vanke si fa promotrice.
L’esterno del padiglione èinteramente rivestito da piastrelle rosse, disegnate per l’occasione da Libeskind e prodotte da Casalgrande Padana, in un nuovo materiale ceramico: ecosostenibile ed autopulente. Al suo interno il Padiglione Vanke narra la storia cinese attraverso una passeggiata in una foresta virtuale composta da 300 schermi che proiettano cortometraggi sulla vita delle comunità locali, nella cui quotidianità lo shitang svolge un ruolo fondamentale.
A Venue to Foster Joy and Harmony for the Chinese
The Chinese giant and leader in real estate, with its participation in Expo Milano 2015 aims to offer the world a showpiece of contemporary life in China, from the perspective of ordinary people, through the experience and spirit of the Shitang. In its pavilion of 959 square meters are recreated the atmospheres linked to the Shitang which, much more than a simple canteen, represents a traditional social structure, present since ancient times, and which still exists in contemporary Chinese society in various forms. It is a convivial space where they can find inexpensive food and a peaceful, healthy environment.
The pavilion, located near the Lake Arena, was designed by architect Daniel Libeskind of New York and by Libeskind Architettura in Milan, which conceived it as an extension of the surrounding landscape. The musicality of its proportions, its sinuous geometry and the fluid movement between the inner and outer volume, create a journey through space and time.
The exhibition is organized on two independent routes, from the inside towards the outside, and with a garden that is found on the roof. Visitors are immersed in a forest of poles, with screens which project scenes of lunches, joy, and sharing. The installation, based on the metaphor of roots, trunks and branches symbolizes Vanke’s commitment to the community, which lives among the mutual relationships of people, values and traditions.
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