Questionable Advertising

Apparently this translates as "Open Pleasure", in the imperative sense of "open".

But if you leave the "it" off the second word, it translates as "Pleasure Holes".

"Have a Coke and a smile", indeed.

Good thing I didn't know this at the time. And that had I known it, I didn't have some white tape with me and a few minutes unobserved...