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A photograph of a part of a Masumi de Coty advertisement from 1970 made with a Nikon D2Xs + a Nikkor 28mm f/3.5 AI lens.
Masumi was launched in 1967. Reformulated and repackaged, it was relaunched in 1976. One reviewer thought it was directed at the Yoga generation. I am none the wiser. Maybe it meant something in 1976 when the long hot summer in Britain might have necessitated a squirt or two of perfume. In 1994 Coty discontinued it. But apparently it is still made and on sale in Poland. Perhaps it is like the Fiat 124 which enjoyed a renaissance as the Lada and earned loads of money for the USSR.
Masumi was launched in 1967. Reformulated and repackaged, it was relaunched in 1976. One reviewer thought it was directed at the Yoga generation. I am none the wiser. Maybe it meant something in 1976 when the long hot summer in Britain might have necessitated a squirt or two of perfume. In 1994 Coty discontinued it. But apparently it is still made and on sale in Poland. Perhaps it is like the Fiat 124 which enjoyed a renaissance as the Lada and earned loads of money for the USSR.
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