The Limbo Connection's photos with the keyword: Masumi de Coty

Masumi de Coty was a fragrance launched in 1967. The bus ticket from a journey on 29th October, 1970, is an addition which was not part of the advertising campaign.

Masumi de Coty was a fragrance launched in 1967. This is a small detail from an advertisement promoting the scent in 'Nova' magazine circa 1969. The harsh black-and-white treatment, and the addition of the colour in the model's hair, are the result of digital processing. The tagline is missing; it read, 'un nouveau mot d'amour ... ' I am guessing the ellipsis was supposed to be significant.

One last throw of the dice with ipernity, the website that is too good to survive in a world which prefers Piccadilly Circus to Kurt Schwitters. This crude collage was made from two separate photographs which appeared side by side in my photo stream on flickr. Both date from 1970. The bus ticket I found in a book from a charity shop. The black and white photograph of a girl was part of a stylish advertisement for a scent called Masumi by Coty. I saw it in an old Nova magazine. I simply photographed the computer screen to unite the two pictures, and processed the result in Lightroom. Nikon D2Xs and Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Model A16N.

Masumi de Coty was in an advertisement in a magazine from 1970. The advert was much bigger than this detail, and it lacked a contemporaneous bus ticket. In my view, that was an unpardonable omission on the part of the Coty people, and I am glad to have had the opportunity to put matters right.

A photograph of a part of a Masumi de Coty advertisement from 1970 made with a Nikon D2Xs + a Nikkor 28mm f/3.5 AI lens. Masumi was launched in 1967. Reformulated and repackaged, it was relaunched in 1976. One reviewer thought it was directed at the Yoga generation. I am none the wiser. Maybe it meant something in 1976 when the long hot summer in Britain might have necessitated a squirt or two of perfume. In 1994 Coty discontinued it. But apparently it is still made and on sale in Poland. Perhaps it is like the Fiat 124 which enjoyed a renaissance as the Lada and earned loads of money for the USSR.