Startling orange lichen

Late July, early august and this vibrant orange lichen totally dominates the granite coast. Mainly found nearer the top of cliffs, a little above the saltwater splash zone anyway. And yet the rock samphire, also seen here in mid shot, grows close to the shoreline as it loves salt. This must be Geoff Boycott's 'corridor of uncertainty' but in the biological, rather than cricketing, sphere.
Oh dear, must be time for me to go to bed!