Curly

Uploaded for this week's "Curly" theme at Vintage Photos Theme Park. I don't really know what the theme covers but there's one way to find out, eh? Anyway, we have some curly hair here, and some curly-hair holders.

I believe this comes from a 1948 copy of Holiday magazine. Unfortunately it and some other old publications went missing during my last two moves and I haven't come across it yet, so I can't verify that.

No idea what Scoldy implies. Let me know if you know.

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Thanks to Keith Burton for sending me a link through which I was able to find that today's successor to this brand is the Amelia brand. Scoldy Lox was also registered as a trademark in 1945, so the 1948 edition of Holiday is looking more likely as the source.

Fred Fouarge, Keith Burton, Ulrich John have particularly liked this photo

11 comments - The latest ones

Ulrich John ^club

A great document ! Times have changed a lot !

3 years ago.

John FitzGerald ^club has replied to Ulrich John ^club

Thanks, Ulrich.

3 years ago.

Keith Burton ^club

An interesting old Advert John............life was much simpler then!

Here's a good start point if you want to research the name: trademarks.corporationwiki.com/marks/scoldy-lox/71484034

3 years ago.

John FitzGerald ^club has replied to Keith Burton ^club

Thanks for the link, Keith. So now they're Amelia bobby pins.I am quite certain I will be using this link again.

3 years ago.

RicksPics ^club

Great theme example, John. In my memory, my mother had at least one of those things in her hair every waking moment of the '50s.

3 years ago.

John FitzGerald ^club has replied to RicksPics ^club

Thanks, Rick, for reminding me of that. I have many memories of the 50s but they're starting to get hazy.

3 years ago. Edited 3 years ago.

Deborah Lundbech ^club

My mother always had a couple, too - but in England they were called "grips" not "bobby pins"!

3 years ago.

John FitzGerald ^club has replied to Deborah Lundbech ^club

"Grips" sounds a bit sinister, Deborah.

3 years ago.

Deborah Lundbech ^club

haha
Well, my brother and I weren't hit as children, but my mother definitely had the arm "grip" as she marched us upstairs. : )

3 years ago.

raingirl ^club

"Scoldy Lox" --> Goldy Locks - maybe?

Fun to see them called "Bob pins" which later became "bobby pins" - I never thought backwards from 'bobby pins' to the hair style of a "bob".

Gotta love old ads!

2 months ago.

John FitzGerald ^club has replied to raingirl ^club

I hadn't thought of the connection between bob and bobby, either, Laura, even wuth the help of the ad. Thanks for pointing that out.
Happy new year,

2 months ago.

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