B&W/Duotone Ads, 1953

"Nobody cares what crap you put in front of 'em on such a hot day," says Arabelle Jell-Well (fka Jelawelski). "So long as it's mega-sweet, squishy, and cold!"

As to the steaming applesauce-mallow concoction on the right... I've never before been so glad that a manufacturer decided on black and white ink being the better part of valor.

Clipped from the July Family Circle magazine.