"Our Family Dessert Book", 1960

Front and back cover of a recipe booklet published by the Continental Baking Company, Inc. That tower of white is described later in as follows:

"Simple But Gay Birthday Party Cakes... Purchase sufficient Hostess Sno-Balls allowing one per person. Insert a candle in center of each and place on two or three tiered plate, or as shown on the cover."

Birthday magic, all right.