Just imagine!

One of the perks of leafing through an old comic is unquestionably the ads - for everything from hordes of plastic army men and Red Ryder B.B. guns to bodybuilding courses and dance instruction to giant balloons and cardboard forts - and, in the case above, ads for other comic books!

Looking back in our rear-view mirror, some of the issues advertised are of course mundane; others, however, like the ad pictured above for the first issue of The Justice League of America, fuel the imagination.

Ironically, these ads tend to appear in companion magazines which are not themselves all that significant, but had that shiny dime been spent instead on the book pictured, it could be worth thousands!

October 1960.