Joe, Son of the Rock's photos with the keyword: Keep Calm and Carry On

Dumbarton Fairy Trail ‘Keep Calm and Carry On’ was one of three key messages created by Britain’s wartime propaganda department, the Ministry of Information, made famous as the Ministry of Truth in George Orwell’s novel, 1984 . The now-ubiquitous ‘Keep Calm and Carry On’ phrase was chosen for its clear message of ‘sober restraint’ and was coined by the shadow Ministry of Information at some point between 27 June and 6 July 1939. It was one of a series of three posters that would be issued in the event of war (the others read ‘Your Courage, Your Cheerfulness, Your Resolution; Will Bring Us Victory’ and ‘Freedom is in Peril; Defend it with all Your Might’). The ‘Keep Calm’ design was never officially issued and only a very small number of originals have survived to the present day. Quoted from the University of London website