amylsacks' photos with the keyword: 1934

My Photoshop skills are pretty limited, but I went ahead and ran these bigger than they were in the booklet. Just because I love 'em so much. (Clicking on the image itself and then the largest "View All Sizes" option will give you a little more detail.)

"...pearl onions, olive oil, vinegar, dill pickles, sweet pickles, pimentoes, relish, mushrooms, shrimps, tuna fish, capers, marmalade, guava jelly, salted almonds, cheese sticks, potato chips, variety of crackers, cream cheese, Roquefort paste, salad dressing, mayonnaise, mustard, A1 Sauce." The writers were nothing if not modest about their own humble condiment. Which is weird given that it could have gone right up front alphabetically.

"With the following articles in the pantry, the hostess will be able to prepare a most appetizing and attractive assortment of canapes for the impromptu occasion. "Anchovies, anchovy paste, antipasto in glass or tin, caviar red or black, chicken in glass or tin, crab meat, lobster meat, devilled tongue, devilled ham, frankfurters, small sausages, Pate de Foie Gras, sardines, salmon, smoked salmon, stuffed olives, ripe olives, olives stuffed with anchovies..."

"The experienced host or hostess keeps the pantry well stocked with a variety of tinned and glassed foods which, at a moment's notice, may be fashioned into simple, yet delicious, appetizers for the cocktail hour... Rare and more costly products of foreign countries may be purchased and added to your larder for use when a special occasion justifies a more elaborate and unusual diversity..." I have a nagging suspicion that nearly everyone during this time was dreaming about caviar and Pate' de Foie Gras rather than serving it.

"Believing that the host and hostess will discover a real need for appetizer recipes we present this little booklet with the hope that it will prove of genuine assistance in the entertainment of your guests-- and at the same time bring to your attention two of America's finest products--" GIN! And gin with some other stuff mixed into the bottle with it!

"That delightful custom of serving appetizers with the cocktail-- canapes of spicy allurement and hors d'oeuvres in tempting ensembles of the world's finest delicacies-- will add piquancy to the pre-dinner cocktail and a delicious attribute to the buffet supper..." The toast-your-own-canapes-at-the-table arrangement is adorable.

"...in the form of inspiring cocktails, refreshing highballs and the varied drinks that aid so materially in the enjoyment of any occasion... I had no idea before picking up this booklet that so many different kinds of cocktail shaker existed in the world. It's kind of inspiring.

"...the art of dining, of entertaining and of old time hospitality-- preceded and accompanied by genuine, matured liquors..." And buttered toast. Lots and lots of buttered toast.

"Today in countless homes of the nation, American citizens are welcoming the rebirth of those delightful customs of other days..." ...Drinking in public!! Wooo!! Front cover and first page of a 20-page promo published by G.F. Heublein & Bro., Hartford, Conn.

Some other recipes included were: Roquefort Cream Crumpets, Creamed Old English Turnovers, Frozen Cheese Salad, and Summer Appetizer Salad. Why not try them all...?

...And then follow this Feast of Progress with a stroll down the promenade to watch the cream-cheese-wrapping machine in action. Wild times, (or "Gay, happy hours,") indeed...

The "Frosted Salad Loaf" is kind of neat from an architectural standpoint, but not surprising that it fell out of favor a long time ago. On a page I didn't include, there's something called "Mayonnaise Crisps," made of nothing but egg white and mayonnaise baked together on a cracker. Yikes.

There must have been some handy tool available for "lattice-ing" one's cucumbers, but I've never seen it.

I, too, have much to learn of the delights of cheese cookery. You?

All the bland, pasteurized, watered-down goodness that anyone could ever want! Progress! Front and back covers of a 16-page promo published by the Kraft-Phenix Cheese Corporation of Chicago, Illinois. (Originally posted to flickr on June 9th, 2011.)

"The third or 'D Flat' movement, 'The Skies Clear,' shows the composer in a reflective mood pondering upon the miracle of nature. The work concludes with a reprise of the first or 'majestic' movement, wherin the composer, using the keyboard as a palette, paints a brilliant canvas of 'Deep Purple.'"

"A velour musical pattern by Peter De Rose in four movements, inspired by the blaze of rich colors in the rainbow.The first of the four is the 'majestic' movement, which establishes the central melodic strain. The second, the 'jazz' movement, depicts the riot of colors outlined against the sunburst in the beautiful spectrum forming its arc against a sky of azure blue..."

"Pie or pudding would be a bad aftermath for a hearty feast, although on high days and holidays some latitude would be permissible. For the ending of a light meal your children (including your husband!) would rejoice at brown Betty or steamed chocolate pudding."