amylsacks' photos with the keyword: shopping

"YOU'RE ON YOUR WAY TO BETTER LIVING-- WITH YOUR NEW HOME FREEZER." I'm haunted by the proximity of dog food to human food. (Was that one unit all the freezer space that the supermarket had?) Then there's the word "saps" stuck so close to Mrs. America's face. Just a Freudian slip from the promo people, I'm sure. (Originally posted to flickr on February 6th, 2011.)

Does anyone still eat this stuff? I'm pretty sure I haven't even thought about it in forty years. From the April issue of Ladies Home Journal .

To improve your signal capability, eat more canned fruit! Sent "via Central Radio Club, Praha Czechoslovakia" on July 29th, 1968. (Shown slightly larger than original size.)

The illustration is discreetly cropped so you can't see the layer of booze and smokes filling the lower half of the cart. From the April 1st issue of Time magazine.

So... no dark chocolate anywhere, plus my chances of biting into something that's not cream-filled are a mere 30%. Huh. Maybe I'll just sneak over to the produce department and grab myself an apple, instead. From the February issue of Everywoman's magazine.

"For a hot supper cut a loaf of Treet into 8 slices and fry in a little Cloverbloom Butter. Serve with your favorite hot potato salad. If you're going to have a cold supper, be sure both the Treet and the salad are well chilled before serving!" Apparently it was 1950s law that your whole meal was confined to a single platter, which could only maintain one temperature. (Or the universe would explode or something.) So... you'd either be eating warm potato salad or cold mystery meat. This has got to be why fast food took off in such a big way during the decade. From the May issue of Better Living magazine.

It was a Golden Age of both alliteration and hand-eye coordination. (When was the last time you saw anyone balancing both an overfull shopping bag and a brimming china cup of coffee?) Lord, what's happened to us as a nation? I don't understand. From the April issue of Everywoman's magazine.

Some clippings from the recipe headers. You can almost imagine Mrs. America with the pocket watch ticking away in her frilly apron, as she dreams of sneaking into Chinatown for some real food.

"But, Mom! This coat's too hot for summertime!" "Just hush and worship the magic plastic discs, Susie!" (And, from the last three pics featuring humans, do you get the feeling that one woman did all the modeling for every ad that appeared in the Fifties? Yeah, me too.) Clipped from the June issue of Good Housekeeping magazine.

"Pre-creamed homogenized" blah blah blah. The truly important questions are: Why is Mom's handbag made from a shower curtain? And why couldn't Sparky use the phone without taking off his collar and license first? From the September issue of Family Circle.

If "lift" lasts more than four hours, seek immediate medical attention. From the September issue of Family Circle.

Die-cut, shown about twice original size. Background "mat" added in Photoshop. The diagonal line on the left side is a slit in the paper, maybe meant for a flower or dollar bill...?

More noodling in Photoshop, just because.

Maureen could wile away hours listening to Mr. Green extolling the virtues of salad dressing in a jar. She knew it was wrong, but there was just something about a man in a bow tie... From the September issue of Family Circle magazine.

I have no idea where one can purchase the "Mile of Coffee" 3-D wall hanging, but I want one right now , damn it!

The imagery on the right makes me wonder: Would Diet Delight have stuck around longer if its container had been given a nice tapered waist?

"...None of these recipes are experiments..." Good to know. We all recall what happened to Bugs Bunny when he mixed radish juice and carrot juice, don't we?

I love these graphics. I hear the music from Rocky & Bullwinkle in my head every time I see them. Front and back covers from a 16-page promotional booklet published by Richmond-Chase Co., San Jose, California.