amylsacks' photos with the keyword: yeast

I wish I knew the illustrator's name. I'm completely in love with these little sponge-wielding Cubist masterworks.

...But especially, this unusually laid back and amused version of Mrs. America. If anyone could make you embrace the wonder of yeast packets, it would be her.

Really, everything about this booklet rocks. The chipper typefaces, the colors... Not to mention the recurring demand for Granny's ghost to pop in and thank you and Standard for showing her up...

"Here they are! Flip-the-switch recipes for your electric mixer. Your mixer does the hard work-- to help you bake a name for yourself!"

"...Yeast baking makes people eat up and take notice!" Bad wordplay aside, the graphics here are no-holds-barred adorable.

Young American Miss, you put down those Elvis singles and that home permanent kit and come downstairs and bake for your family right now!! Front and back covers from a baking promo featuring Fleischmann's Active Dry Yeast, published by Standard Brands, Inc. (Originally posted to flickr on February 6th, 2011.)

There's also recipes for Root Beer and Lemon Pop in the Dessert breads chapter. No, I don't know why, but it's still awesome that they were there. You could apparently get 20 quarts of root beer from 1/2 cake of yeast. Woo!

(L) From the '42 & '43 editions only. Woe to the lady who lost her key to the sugar supply at an hour when no locksmith was available!

These pages appeared only in '41 & '42. Apparently (L) bread DID turn out to be fattening (who knew?), plus (R) America wasn't yet ready for ethnic oddities like the "Bagle" after all. :(

"Daddy, why is Mommy holding that cake of yeast to her ear like she's listening to it?" "Never mind, Susie. We'll just go sit in the living room with our soft drinks until she's done."

(L) This page appears only in some of my copies, for whatever reason. (R) "...But there are times when women like to run up a batch of rolls of their own, or try their hand at a coffee cake, just to see if they can still do it!" Yeah, you women better not get too big for your britches, just because we're letting you work in the auto plant for now. Tsk!

A promotional booklet published by Standard Brands, Inc., makers of Fleischmann's Dry Yeast. I've had multiple additions of this thing lying around the house for years. Only when I laid it out for scanning did I notice the "mirror imagery" on the covers.

Another version of the booklet's end.

Here are the last couple of pages (leaving out the index) from the '41 and a '42 addition. (L) Personally, I have my doubts that there's anything "pleasant" about drinking mashed up yeast in watered down tomato juice. Except for maybe the quart of water you'd need to rinse with afterward.

The griddle doesn't look like much, but the pitcher is so shiny that you can see clear into another dimension!