PopKulture's photos with the keyword: premium

As far as I know, this is still on the Disney 'reprint ban' list. Not surprising, since they probably don't want one of their more famous lead characters building an atomic bomb again anytime soon! Donald Duck's Atom Bomb - Vintage Cheerios promotional comic book, 1947.

Newspaper advertisement for Wheaties featuring Babe Ruth as it appeared in The Sunday Oregonian, July 30, 1933. For just one measly box top, kids could score a copy of the Babe's animated "moviebook" which shows how he hits a home run when you flip through the pages rapidly. p.s. I wish it was that easy to get one of these today!

A mind-numbing assortment of Buck Rogers premiums and firework kits! The American Boy - June 1937 issue.

Wheeties ad featuring the always adorable Shirley Temple and one of many premiums associated with the child star. Saturday Evening Post - April 18, 1936 issue.

Wheeties ad featuring the Iron Horse, Lou Gehrig. Saturday Evening Post - June 13, 1936 issue.

Vintage Straight Arrow cards cut from packages of Nabisco Shredded Wheat cereal packages - late 1940's to early 50's.