Homepage Redesign Study (2)

So here I am, back from the dead for just a moment because even though I'm no longer part of the club, there are some things I just can't let pass without comment.

The text in English is clunky, and the phrases are worded in ways that I don't think would come naturally to native English speakers. It's sort of reminiscent of the old "Welcome to Clint" that my old page title defaulted to. I'd suggest something along the lines of:

Explore: See what's out there with a tour of Ipernity's groups and galleries.

(This avoids repetition with the word "Explore" and gets more cleanly to the point. If you wanted, you could go "See what's out there with a tour of Ipernity's groups, galleries, and member contributions." Less clean, but still works.)

Free Trial: See what Ipernity has to offer by taking advantage of club privileges for three months.

Membership: Join the club and make Ipernity a part of your life with full access.

Now, this is text I tossed off quickly, as I didn't want to spend a lot of time parsing over it, but I think words along these lines look much more natural for native English speakers than what you have.

An additional thing I'd consider: There's not a lot of difference between "Explore" and "Free Trial," as the purpose of the free trial is to let people explore. I'd consider merging those fields.

And one more thing, I get the sense your idea is to slowly rebrand Ipernity as ima. On the surface, I don't think this is a bad impulse, but in a rebrand, you have to consider everything your new brand might invoke. As an American, when I see "ima," especially written in lower case, I think "ima let you finish, but Beyoncé had one of the best videos of all time." (Google it. There was a meme.) For a long time now, "ima" has been a kind of American slang for "I'm going to," but it's been around long enough that it's not even considered good slang any more. It's sort of a joke. I don't know how pervasive this read will be, but it will pop into the heads of at least some potential customers, and I don't know that this is what you want.

That's it. ima go back into the ether again now.