oybike

These yellow and green hire bikes have appeared in UEL's Stratford Campus, Romford Rd. Supplied by www.oybike.com/

Presumably the name is derived from "on yer bike".

Think I'd feel like a 2 wheeled advert if I was riding one as the placards on the back look like a permanent fixture. Bit offputting.

I wonder what they do about maintenance? Pneumatic tyres and cable brakes, unlike the street bikes in Helsinki (thinking back to 2001) that had solid tyres and back pedal brakes. Great fun on the cobbled streets...