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Alan Mays

Alan Mays club

Posted: 30 Dec 2015

Taken: 30 Dec 2015

3 favorites     1 comment    1 528 visits

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Keywords

closing the books •
Fulton Street •
N.Y. •
Christmas cards •
snowballs •
typefaces •
discolored •
Victorian •
New Year •
New York City •
Christmas •
New York •
Clarke •
ephemera •
scythes •
ledgers •
holiday goods •
John Clarke •
John F. Clarke •
New Year cards •
Baby New Year •
January 1 •
hourglasses •
Father Time •
calling cards •
nineteenth century •
trade cards •
New Year's Day •
New Year's •
printed •
advertisements •
sandals •
type •
advertising •
boys •
clothes •
men •
old •
vintage •
shoes •
brown •
children •
paper •
snow •
holidays •
typography •
clothing •
throwing •
closing •
fonts •
19th century •
borders •
illustrations •
cards •
schoolboys •
beards •
greetings •
greeting cards •
books •
ads •
OKAY •

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Happy New Year, John F. Clarke, New York, N.Y.

Happy New Year, John F. Clarke, New York, N.Y.
"Happy New Year. Christmas cards and holiday goods. John F. Clarke, 104 Fulton St., N.Y."

An interesting item of Victoriana despite its discoloration, this trade card served as an advertisement for John F. Clarke's business and provided a New Year greeting for his customers.

In the curious illustration on the card, Father Time has dropped his scythe and hourglass. He's wearing sandals on his feet as he trudges away through the snow, and he's taking refuge behind a huge open book. Was he planning to "close the books" on the old year with the oversized ledger?

Father Time is using the enormous tome to deflect the snowballs that an impetuous young schoolboy (apparently an older-than-usual representation of Baby New Year) is hurling at him. The boy's snowball barrage is so relentless that Father Time has given up—he's departing the scene and yielding the New Year to the new kid on the block.

, Smiley Derleth, John FitzGerald have particularly liked this photo

Comments
 John FitzGerald
John FitzGerald club
I was wondering why the New Year is Scottish, but of course our New Year's customs are Scottish.

And a happy new year to you, Alan.
9 years ago. Edited 9 years ago.

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