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Battle the Borer with Hart-Parr Power, Farm Mechanics, May 1927


A gigantic corn borer caterpillar that's standing in the way of a farmer plowing his field is the startling illustration on the front cover of this May 1927 issue of Farm Mechanics, "a monthly magazine featuring farm improvements, machinery, equipment, farm buildings--for the farmer and the dealer."
The grotesque caterpillar on the cover serves as the dramatic backdrop for an advertisement extolling the virtues of the tractors manufactured by the Hart-Parr Company, which merged with three other firms in 1929 to form the Oliver Farm Equipment Company. The illustration reminds me of the oversized animals and crops on tall-tale and exaggeration postcards.
Excerpts from the advertisement on the cover:
"Battle the Borer with Hart-Parr Power. Plow deep with Hart-Parr power and 16" Vulcan plows, covering completely all corn stalks and corn borers. Battle the borer with powerful, distillate-burning Hart-Parrs, the only tractors recommended to burn cheap, low grade fuels.... Get the facts on the tremendous power of Hart-Parr tractors, which operate all corn borer control machinery efficiently through belt, drawbar, and power take-off.... Hart-Parr Company, founders of the tractor industry, Charles City, Iowa."
The grotesque caterpillar on the cover serves as the dramatic backdrop for an advertisement extolling the virtues of the tractors manufactured by the Hart-Parr Company, which merged with three other firms in 1929 to form the Oliver Farm Equipment Company. The illustration reminds me of the oversized animals and crops on tall-tale and exaggeration postcards.
Excerpts from the advertisement on the cover:
"Battle the Borer with Hart-Parr Power. Plow deep with Hart-Parr power and 16" Vulcan plows, covering completely all corn stalks and corn borers. Battle the borer with powerful, distillate-burning Hart-Parrs, the only tractors recommended to burn cheap, low grade fuels.... Get the facts on the tremendous power of Hart-Parr tractors, which operate all corn borer control machinery efficiently through belt, drawbar, and power take-off.... Hart-Parr Company, founders of the tractor industry, Charles City, Iowa."
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