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Alan Mays

Alan Mays club

Posted: 06 Mar 2014

Taken: 06 Mar 2014

2 favorites     0 comments    1 573 visits

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Keywords

union labels •
Montgomery Street •
proprietors •
bicyclists •
brazing •
typefaces •
repairs •
repairing •
businesses •
unions •
ephemera •
before and after •
business cards •
cycles •
name cards •
Deubel •
Modern Cycle •
union bugs •
Allied Printing Trades Council •
new way •
modern way •
old way •
vulcanizing •
general repairing •
tire levers •
tire irons •
William Deubel •
Wm. Deubel •
Modern Cycle Company •
Modern Cycle Co. •
printed •
advertisements •
names •
advertising •
men •
bicycles •
bikes •
old •
vintage •
antique •
buildings •
hats •
bugs •
paper •
green •
windows •
new •
type •
smoking •
doorways •
fonts •
before •
cigars •
cards •
after •
tires •
labels •
ads •
doors •
tobacco •
modern •
tools •
typography •
OKAY •

Authorizations, license

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The Modern Cycle Co., General Repairing, St. Louis, Missouri

The Modern Cycle Co., General Repairing, St. Louis, Missouri
"The Modern Cycle Co., general repairing, brazing, vulcanizing. Wm. Deubel, proprietor. 1317 Montgomery St., rear. Allied Printing Trades Council, Union Label, St. Louis, 32. The Modern Way. The Old Way."

The Modern Cycle Company was a bicycle repair shop that may have been located in St. Louis, Missouri (that's where this business card was printed), but I haven't been able to uncover any additional information about the company or its proprietor, William Deubel.

In the illustration on the back of the card, the "modern way" and the "old way" both portray men who are working on bicycles, and the main difference between the two of them seems to be that the modern man is using a longer tire lever (or similar tool) on his bike. I'm not sure whether this was intended to show that the Modern Cycle Company used better tools, repaired bikes more efficiently, or something else.

Smiley Derleth, have particularly liked this photo

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