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Alan Mays

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Posted: 18 Jun 2013

Taken: 18 Jun 2013

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Keywords

chef's hats •
slices •
slicing •
printed •
advertisements •
sandwiches •
fonts •
blades •
cutting •
cardboard •
breads •
ephemera •
Butter-Nut Bread •
Butter-Nut •
store signs •
bakers •
convenient •
loaves •
typefaces •
convenience •
sliced •
ads •
typography •
antique •
hats •
mauve •
signs •
posters •
children •
paper •
blue •
yellow •
vintage •
purple •
old •
parallel •
toast •
type •
stripes •
advertising •
boys •
milk •
lines •
sliced bread •
art deco •
Art Deco •
OKAY •

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Sliced Butter-Nut Bread

Sliced Butter-Nut Bread
"Sliced Butter-Nut Bread. Convenient for toast, for sandwiches, for table use. It's made with milk."

The greatest thing since sliced bread!? I've used the phrase but never knew that sliced bread was an innovation that only dates to 1928. This Butter-Nut Bread sign, probably used in stores in the late 1920s or early 1930s, uses sliced bread as a selling point, suggesting that it's convenient for toasting, making sandwiches, or just eating at the table.

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