Kodak

The Kodak Instamatic 204 was made in the U.K. It was introduced in January, 1966 and withdrawn in November, 1968. It used 126 film cartridges and flashcubes. It had a 41mm lens set to f/6.6. The shutter fired at either 1/40th or 1/60th of a second, depending on how you set the dial at the front. People bought Instamatics in their millions because there wasn't any tiresome roll-film handling and fiddly controls to understand.