Electrolux Refrigerator Ad, 1950

Cold, Cold Heart


Refrigerators and Freezers, with excessive detail regarding their use. From the 1930s to the 1950s.

Song break from the Queen: Dinah Washington (1924-1963)

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10 Jul 2011

151 visits

Electrolux Refrigerator Ad, 1950

Between the wavy typeface and the weird cropping, poor Mum looks done in. I hope somebody else stepped in and did the clean-up, so she could get some rest for a change. From Good Housekeeping's Picture Cookery.

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10 Jul 2011

184 visits

Prestcold Refrigerator Ad, 1950

Mummy will be sorry later that she brought up all this "fairy" talk. Jane will want to know why the fairy can't ever bring Dad home from the pub in time for dinner. From Good Housekeeping's Picture Cookery .

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19 Jul 2011

144 visits

English Electric Refrigerator Ad, 1950

Remove the shelves and it doubles as a tanning booth! From Good Housekeeping's Picture Cookery .

17 Sep 2011

243 visits

Whirlpool Freezer Ad, 1956

Awesome! You can fit a whole cow in there, PLUS at least three boxes of frozen peas 'n carrots! From the June issue of Household magazine.

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16 Sep 2011

181 visits

Your Frigidaire Recipes, 1938-40

I guess the purple tablecloth was meant to suggest royalty or something. Still, it's hard not to wonder what the "white flower" on the left is made of. (Egg? Cream cheese? Porcelain?) Also, the drink on the right looks like it's shapeshifting. Front and back covers of a 36-page promotional published by the General Motors Sales Corporation, Dayton, Ohio.

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30 Aug 2011

201 visits

Your Frigidaire Recipes (2), 1938-40

"Many times the occasion calls for something just a little different; maybe a special dinner dessert-- afternoon or evening refreshments, or the 'Dessert Bridge' you have been planning for some time. The following suggestions will help you in planning for these occasions, and your Frigidaire will prove a real joy in serving."

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31 Aug 2011

239 visits

Your Frigidaire Recipes (4), 1938-40

This food all reminds me of those novelty candles my big sister collected in the 1970s. All that's missing are the wicks.

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05 Sep 2011

180 visits

Servel Portable Cooler Ad, 1952

Because deep down, every gentleman wants to be loved for more than just the size of his porcelain rooster.

05 Feb 2011

1 favorite

162 visits

"How To Freeze Foods", c1950

1) Choose a freezer and bring it home. 2) Plug in the freezer and switch it on. 3) Buy some food and bring it home. 4) Open the freezer door. 5) Put the food inside the freezer. 6) Close the freezer door. Somehow this booklet is 50 pages long, o_0 (Originally posted to flickr on February 3rd, 2011.)
22 items in total