
Cake Party!
You know you want to be there, Baby!
(Images from the 1930s to the 1960s.)
(Images from the 1930s to the 1960s.)
Baker's Coconut Cut-Up Cakes (7), 1956
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I had no idea there was so much blue candy in the world before I got to this penultimate spread in the booklet. (The last one shows a lackluster pink birthday cake, duly enrobed by at least six bags or cans of the titular product. Not worth it.)
(Originally posted to flickr on February 12th, 2011.)
"Party Cakes," 1933
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"The Queen of Hearts Cake... A lovely high, fine white Pound Cake, decorated for valentine parties, showers for brides, etc..."
It's the Softasilk Cake Flour Show! Starring Lady Gaga as Marie Antoinette! (Or maybe vice versa...) Front cover of a 24-page promotional published by General Mills, Minneapolis, MN.
(All these pages were originally posted to flickr on February 11th, 2011.)
"Party Cakes (2)," 1933
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I admit that I doctored this to look like a double-page spread. It's just cooler that way.
Also, there should've been a banner below the whole thing saying, "ONE YEAR LATER..." but much like "Other Bride" I found myself pressed for time. [shrug]
"Party Cakes (3)," 1933
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An hour later, "Little Bride" is fast asleep on the couch, worn out by her heroic kitchen toil. Her bored husband has another slice or two of that marvelous cake and reads the paper. Meanwhile, "Other Bride" is well-rested, so she and her Harvey Korman-esque birthday boy mend fences. They hit all the night spots and party 'til sunup.
"Party Cakes (4)," 1933
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I fiddled with the type a bit. It's on the cramped side, but nobody cares because they're dazzled by the picture, right?
"Party Cakes (5)," 1933
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The painter of cake signed their work. That's unusual. I'm sorry that I can't actually read the name, because these little paintings are just great.
"Party Cakes (6)," 1933
"Party Cakes (7)," 1933
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"The Other Bride," seen a few pages earlier, wasn't the only one asleep at the switch. Look how the Christmas tree image is helpfully flanking the "Cake for Summer Parties."
"Party Cakes (8)," 1933
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I don't mean to be picky, but "complete in itself" shouldn't require so much elaborate costuming.
"Party Cakes (9)," 1933
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A delicately penciled two-part dismissal of General Mills and its trained Silkies as our sugary epic draws to a close.
"Baking Secrets," 1944
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I hope that backdrop's just strawberry jam. o_0
Front cover of a 36-page promotional published by General Foods, Inc.
"Baking Secrets (2)," 1944
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"So here are baking secrets, sound and sure..."
Maybe Sound and Sure were the baking cherubs' real names. They never caught on like the Campbell Kids did. I wonder why...
"Baking Secrets (3)," 1944
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...Perhaps it's because nobody wants most of a stranger's bare flesh this close to their food? Seems risky for the chefs, and unsanitary for the diners.
"Baking Secrets (4)," 1944
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The Farming Cherubs didn't make it in to work today. I fear for the lives of everyone in that field.
"Baking Secrets (5)," 1944
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I've already done the joke about WWII baking booklets always needing to have an aerial view of the finished food in military formation-- to show those Axis powers what for.
Or have I? Covid Brain is real, I'm afraid. :o
(Originally posted to flickr on January 29th, 2011)
"Baking Secrets (6)," 1944
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I left out numerous other pages, including the finale where either Sound or Sure is weeping over a collapsed cake. I hate to end sweet things on a sour note.
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