
Southern Comfort
A distillery which was turning out new promo booklets about every five minutes between 1950 and 1979, if my haul is any indication. Inebriation has never looks so clear and pretty. :D
"35 Tasteful Prize Recipes", 1961
You can tell from the fruit that these were all meant to be consumed around the breakfast hour. Sometime after the kids had left for school but before the first door-to-door salesman showed up.
From a promotional booklet published by the Southern Comfort Corporation, St. Louis, Missouri.
"35 Tasteful Prize Recipes" (2), 1961
Times were changing. It was okay to have non-blond people over to your house for dinner, so long as they left before curfew.
"35 Tasteful Prize Recipes" (3), 1961
Legend has it that Allan Sherman was drinking a Comfort Collins when he composed his future smash hit, "The Streets of Miami."
"35 Tasteful Prize Recipes" (4), 1961
Can somebody explain to me why a drink named after a Gone With The Wind character has cranberry juice in it? And check out "Scarlet '61's" car. It was that year's answer to the Hummer, I bet.
"35 Tasteful Prize Recipes" (5), 1961
Manhattan has been sketched from a discreet distance so you can't see any graffiti or muggings.
"35 Tasteful Prize Recipes" (6), 1961
Somebody really should patch up the bar awning. Just look at all that rainwater on the countertop! Tsk!
44 Favorite Party Drinks, c1961
...and then baffle your guests by serving them atop the barbecue grill!
Front/back cover of a 12-page booklet published by the Southern Comfort Corporation, St. Louis, Missouri.
44 Favorite Party Drinks (2), c1961
And ladies, always check in advance to make sure no one else will be wearing your green dress!
44 Favorite Party Drinks (3), c1961
Plan carefully for quantity! Friends don't send friends home sober!
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