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Cooking With 7-Up
For decades, it was a cleverly illustrated but still dubious idea. :o_0
7-Up goes to a Party! 1961
"LUNCH... IIIIN... SPAAAAACE!!!"
Front cover of a 16-page promotional booklet published by The Seven Up Company, St. Louis, Missouri.
7-Up goes to a Party! (2), 1961
The illustrator couldn't decide whether they wanted to do a line drawing or a woodcut, so they tried to split the difference. :/
7-Up goes to a Party! (3), 1961
I don't know whether to be relieved or puzzled that the "St. Louis Blues Swizzle" isn't actually colored blue.
7-Up goes to a Party! (4), 1961
It's nice to see the drinks presented so sedately before the entire booklet goes completely off the rails.
7-Up goes to a Party! (5), 1961
But don't try to "tenderize" the meat with plain old 7-Up. It'll disintegrate!
7-Up goes to a Party! (6), 1961
I don't understand why rice becomes "Caribbean" with the addition of 7-Up. Anyone?
7-Up goes to a Party! (7), 1961
It's hard to feel confident about a restaurant that puts a net over you when you sit down to eat. :/
7-Up goes to a Party! (8-9), 1961
"Shrimp Aspic Ring" with 7-Up. At that point, wouldn't you at least wonder (just a tad) if the company was messing with you?
7-Up goes to a Party! (10), 1961
Duck A La 7-Up. Yeah, I've got to get down to my favorite Dim Sum place and explain to them that they've been doing it wrong all these years...
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