Welcome welcome

I visited the locks at Marple on the Peak Forest Canal today. The sheer number of large blue signs erected by the Canal and River Trust was astonishing, I have never been welcomed to so many things in one morning and this included a picnic table! The whole lot jarred very badly with the historic structures and added little or no value to the experience.

I already know that this is the Peak Forest Canal, Marple Locks and a picnic table so don't need loads of money wasting on signs to welcome me to them. On the other hand I have no idea what a Welcome Station might be, but it clearly needs a big sign on a historic building to ensure that we know where it is so that we can be welcomed to it. Presumably some manager has been tasked with ensuring full and effective corporate branding in all directions.