Out of this world

When I called in at Safeway (grocery store) yesterday, I couldn't believe my eyes when I saw a small bunch of these strange flowers! They came in several different colours and I was told that the colour is natural. Of course, I gave in to temptation. I KNEW I should have written down the name! Does anybody know?? The name begins with "S". The soft, almost velvety texture made me think of a Sesame Street character. OK - it has been so hot today and I spent hours walking and botanizing in the heat : ) Thanks, Suzie, for the ID - yes, it's a crimson Cockscomb Celosia! I didn't see the name written down, but the lady in the store told me it was Celosia, and I was thinking that started with an "S". Well done!