Alan Mays' photos with the keyword: Roberts

A rotated view of this reward of merit provides a better--though still tilted--view of the chromolithographed scrap added in the middle For the original, see Those Who Know Everything in General Know Nothing in Particular .

A reward of merit dated 1875. Unfortunately, the small but colorful chromolithographed scrap glued to the middle of the card isn't positioned correctly (take a look at a rotated version instead of craning your neck), but the elaborate design surrounding the scrap makes up for it. The nineteenth-century "maxim" printed on the card reminds me of the modern quip about know-it-alls: "Those who think they know everything annoy those of us who do." For another reward of merit printed by Colton, Zahm, & Roberts, see Look Up and Not Down . Golden Maxim Reward Those who know everything in general, know nothing in particular. Colton, Zahm, & Roberts, New York. Written on the back of the card: "1875, James M. Stoner."

"Roberts & Co., leading clothiers, 'glass front,' 797 Broad St., Newark, N.J. Copyright 1883 by J. H. Bufford's Sons." A winged Cupid, who's wearing a shirt but no pants, waits patiently as two women use needles and thread to mend a gigantic pair of pants. Although pants seem to be an appropriate item to feature in an advertising trade card for a clothing store like Roberts & Co. (whose glass store front was apparently a selling point), I'm not sure why they're so huge or how Cupid is going to wear them. Perhaps this is just a silly scene intended to amuse the children who would paste cards like this in their scrapbooks in the late nineteenth century.

"Merit Reward Merit. Look up and not down. Look forward and not backward. Look out and not in. And lend a hand. Presented to David Snyder, by R. C. McNamar, teacher. Colton, Zahm & Roberts, N.Y." American author Edward Everett Hale (1822-1909) published variations of his "Four Mottos" ("Look up and not down, look forward and not back, look out and not in, and lend a hand!") as early as 1870. For another reward of merit printed by Colton, Zahm, & Roberts, see Those Who Know Everything in General Know Nothing in Particular .