Alan Mays' photos with the keyword: E. Schneider & Sons Co.

Simplex Typewriters, Santa's Favorite, 1908 Sample of work of Simplex No. 1, $1.00: This machine will delight any boy or girl and older folks find it useful. Sample of work of Simplex No. 2½, $2.50: A neat little note size typewriter that will please Glays or Joe, or Mama for social correspondence. Sample of work of Simplex No. 5, $5.00: It will write a letter like this on wide business paper like Father's. Simplex Lithograph Co., New York. See also the front of this die-cut Santa advertisement:

"Simplex Typewriters, $1.00, $2.50, $5.00. The most instructive and useful gift possible to give any child, boy or girl. Come at once to see them demonstrated at E. Schneider & Sons Co., 80 Bergenline Ave., Hudson Hill, N.J." If you have any interest in the history of typewriters—or vintage ads, photos, and ephemera related to typewriters—then you may want to track down a copy of the recently published book, The Typewriter: A Graphic History of the Beloved Machine (Calgary, Alberta: Uppercase Publishing, 2015), by Janie Vangool (full disclosure: my name appears in a list of supporters at the back of the book just because I preordered a copy). I don't believe that this Simplex Santa makes an appearance in The Typewriter , but there are photos of a couple of Simplex (Toy) Typewriters (one dated 1910), along with Christmas magazine advertisements, Valentine cards, letterheads, postcards (including a copy of this one , p. 123), manuals, instruction books, certificates, touch typing charts (a colorful example similar to this one appears on pp. 86-87), die cuts, ribbon tins, and other delights. Here's the other side of this die-cut Santa advertisement: