Alan Mays' photos with the keyword: Reuben. H. Buttorff

R. H. Buttorff (1849-1934), a photographer in York, Pennsylvania, used an advertising trade card showing Christopher Columbus (below, front of card) to promote his "special highly finished 'Columbian' photographs" in 1893. The "Certificate of Reward" (above, back of card) that he offered to teachers for distribution to students was similar to the rewards of merit they were already familiar with. In addition to the usual student recognition for "deportment and standing in studies," however, this reward certificate doubled as a coupon redeemable for a half-price deal on cabinet photographs. Unfortunately for us, however, the expiration date was March 1, 1894.

This advertising trade card showing Christopher Columbus (above) was intended to appeal to students. R. H. Buttorff (1849-1934), a photographer in York, Pennsylvania, gave cards like this to teachers, who could then reward students for good behavior by filling out the " Certificate of Reward " (below) that was printed on the back of the card. The certificate also offered a discount on special "Columbian" cabinet photographs that students could purchase at Buttorff's studio.