Alan Mays' photos with the keyword: Gaslight Style

A late nineteenth-century label by Huntoon & Gorham, a cigar manufacturer. Note the Gaslight Style characteristics, with elaborate typefaces, curved text, drop shadows, and the rays of the sun shining out from behind the clouds. Huntoon & Gorham 45 Providence, R.I. Huntoon & Gorham

A membership card for the Order of Railroad Telegraphers (ORT). As Wikipedia explains, "telegraphers would be stationed in individual depots along the railroad line in order to receive train orders from a centrally located dispatcher and report back on train movements; telegraphed train orders would be written out on paper and 'handed up' to the crews of passing trains." See also a 1915 version of the ORT membership card. The Order of Railroad Telegraphers Issued to L. W. Ricker. Good until June 30th 1900 unless revoked. W. V. Powell, president. H. B. Perham, secretary and treasurer. The Order of Railroad Telegraphers, Grand Division.

Edward Ridley & Sons, a New York City department store, printed this trade card for customers during the holiday season in 1880, and the store also took out newspaper ads to offer its "annual greeting." The other side of the trade card is a wintertime illustration of a little girl holding some toys as she stands in the snow. This side (above) features the store's Christmas greeting: 32nd Annual Greeting A Merry Christmas and a Happy New Year Toys, Dolls, and Holiday Presents. Edw. Ridley & Sons 309, 311, 311½ Grand St. 59 Orchard St. 58, 60, 62, 64, 66, 68, 70 Allen St. New York The following excerpt from the store's advertisement in the New York Herald on December 5, 1880, provides additional details about its holiday sales: Thirty-second Annual Greeting Santa Claus' New Building. Opening Monday, December 6. First Floor—Endless variety toys, dolls, hobby horses. Also china, glass ware, &c. Second Floor--Work boxes, writing desks, Japanese varieties, &c., &c. Tuesday, December 7. Third Floor—Dolls, dolls, dolls. And everything belonging to a doll. Fourth Floor—Wednesday, December 8. Will contain toys of the very finest description…. Our new building gives 23,000 square feet. All devoted to toys. Come and see the toys and our methods. Worsted embroideries, slipper patterns, brackets, &c. Photo and auto[graph] albums, in plush, Russia[n] leather and French calf bindings. Handsome jewel and combination cases, pocketbooks, cigar cases, &c. Prices below every other house—we warrant.

This is the front of a Victorian-era trade card advertising a New York store (for the other side, see Christmas Greeting, Edward Ridley & Sons Department Store, New York City, 1880 ). I'm not sure why this wide-eyed little girl is taking all those toys with her out into the snow. She's dressed for the winter weather, however, and is even holding her hands—and her doll—in a muff to keep them warm.

For the front of this advertising trade card, see Spangler and Rich, Dry Goods and Groceries, Marietta, Pa. Woolen Suitings, Dress Fabrics, Housekeeping Goods! Choice styles. Satisfactory prices. An early visit is respectfully solicited from yourself and friends. Spangler & Rich.

"Spangler & Rich, dry goods, groceries, Marietta, Pa. Marietta Times Print." A nineteenth-century advertising trade card for Spangler & Rich's store in Marietta , Lancaster County, Pennsylvania. For the other side of this card, see Woolen Suitings, Dress Fabrics, Housekeeping Goods! Spangler and Rich, Marietta, Pa. For another card from the store, see Spangler and Rich, Dealers in Dry Goods, Marietta, Pennsylvania .

"Holcomb & Caskey. Wholesale lumber, white pine, North Carolina pine, hemlock & cypress lumber, white pine, cedar and cypress shingles. Office, 18 Broadway, New York. Brooks Bank Note Co., Boston." Despite Holcomb & Caskey's impressive business card, the company filed for bankruptcy in 1911 after a little more than five years in business. A notice published in Hardwood Record , a lumber industry magazine, on May 25, 1911, p. 79, announced the demise of the company: "The Holcomb & Caskey Lumber Company, 940 Broadway, has filed a petition in bankruptcy. The nominal assets are $12,559 and liabilities $40,712. The company was incorporated in December, 1905, with a capital of $50,000. Richard E. Holcomb is president and Clayton R. Caskey vice-president. Mr. Caskey has organized the Clayton R. Caskey Lumber Company, taking over the headquarters of the old concern and will in the future conduct a general wholesale business on his own account."

"Rice & Robinson Soap Co., Petroleum Soaps. Presented by O. S. Rice. E. S. Rice, president. R. L. Rice, v, pres't & gen'l mgr. J. C. Robinson, sec'y. E. H. Beardsley, treas. Trademark. Drake. First oil well, 1859. Titusville, Pa. G. H. Dunston, Buffalo, N.Y. Over." The Drake Well Museum near Titusville, Pennsylvania, includes a replica of the historic Drake Oil Well , which is featured in the illustration on this card.

"Dodge, Haley & Co. Iron, steel, heavy hardware, and carriage stock. William H. Haley, Edwin L. Haley, Chas. H. Dodge, Hayward C. Dodge. 45 Oliver Street, Boston."

"Baltimore Steam Packet Co. Bay Line, 1911. Pass Mr. John F. Auch, Frt Traf. Mgr-–Philadelphia & Reading Rwy, until December 31st unless otherwise ordered. John R. Sherwood, president & general manager. No. 1726. Not valid unless countersigned by W. W. Erdman or myself. Florida." According to Wikipedia, "The Baltimore Steam Packet Company , nicknamed the Old Bay Line, was an American steamship line from 1840 to 1962 that provided overnight steamboat service on the Chesapeake Bay , primarily between Baltimore, Maryland, and Norfolk, Virginia." The steamer Florida , which is pictured on the pass, was a propeller-driven, steel-hulled vessel built by the Maryland Steel Company in 1907. For another illustration of the ship, see Steam Packets on the Chesapeake: A History of the Old Bay Line since 1840 (Centreville, Md.: Tidewater Publishers, 1961), by Alexander Crosby Brown, p. 82. John F. Auch was a freight traffic manager for the Philadelphia and Reading Railway , which later changed its name to the Reading Railroad and was immortalized as one of the railroads featured on the Monopoly game board. Compare this pass with an Adirondack Steamboat Company Pass, 1897 :

"Ask and ye shall receive, that your joy may be full. John 16.24." Compare this with the advertising trade card for J. G. Lutkenhoff, Dealer in Dry Goods and Notions, Covington, Kentucky :

"Chas. E. Marsh, International Exhibition, Fairmount Park, Philadelphia, Pa., 1876. Copyright 1876 by L. Prang & Co. Main Building, Horticultural Hall, Agricultural Hall, Art Gallery, Machinery Hall." Printed on the back: "Centennial Card. Retail price, 30 cts. per dozen." ("30" is crossed out, and "20" is written below it.) Since Charles E. Marsh's name also appears on a card in the holdings of the American Antiquarian Society that identifies him as a printer ("Chas. E. Marsh, card & job printer, business and address cards a specialty, Greenville, N.H."), it's likely that this was a sample card used to solicit customers for Marsh's printing business. He would have purchased blank copies of this card from lithographer Louis Prang 's firm and then printed individual names on them, as he did here with "Chas. E. Marsh." Although commonly called the Centennial Exposition today, the exhibition's full name when it was held in 1876 was the International Exhibition of Arts, Manufactures, and Products of the Soil and Mine. "Nearly 10 million visitors attended the exhibition and thirty-seven countries participated in it," Wikipedia reports. The five major buildings at the exhibition—the Main Building, Horticultural Hall, Agricultural Hall, the Art Gallery (also known as Memorial Hall ), and Machinery Hall—are depicted on this card. Although Charles Marsh may have attended the exhibition, it's possible that he advertised these cards elsewhere and filled orders through the mail.

"Hotel Langford. Lighted by electricity. Heated by steam. Everything new. Sample room for traveling men. Near the passenger station. Baths--hot and cold. Rates, $2.00 per day. Susquehanna, Penn. F. F. Langford, propr." This nineteenth-century business card indicates that the Hotel Langford catered to salesmen (called "commercial travelers" or "traveling men" at the time) by offering them "sample rooms" where they could display their wares for potential customers.

"J. G. Lutkenhoff, dealer in dry goods & notions, No. 128 Pike Street, Covington, Ky." See also Ask and Ye Shall Receive :

"Van Duzer's Fruit Extracts. Perfectly pure! Van Duzer's Extracts are the best for flavoring ice cream, jellies, custard, pastry, &c. For sale by all first-class grocers."

"Spencerian Steel Pens are the best. Da locum melioribus." Cover of a folded nib card, circa 1890s. Nib pens (or dip pens ) were used for Spencerian Script and other writing styles. The metal tips, or nibs, of the pens were sold separately, and some came in small cardboard folders that had covers with elaborate designs like this.

A prime example of Victorian Gaslight Style , this sausage label uses bold colors, unique typefaces, flowing banners, shadowing, and superimposition to produce an intricate multi-layered, three-dimensional effect. "Real German Sausages. Prepared by Irvine & Stevenson, St. George Preserving Works, Dunedin. Guaranteed perfectly pure of the finest materials and free from all sinews and indigestible matter. Sixty awards. Prepared by an approved German expert. A perfect food. A real delicacy. May be eaten hot or cold. Prepared only by Irvine & Stevenson, St. George Preserving Works, Dunedin, N.Z. Mills, Dick & Co."

"Search me O God and know my heart. Ps. CXXXIX.23."