John Oram's photos with the keyword: Nescafé

Brand Evolution Encore - 12 December 2017

12 Dec 2017 121
In an unexpected sequel to my photograph of 9 January 2016 , I illustrate the latest incarnation of the Nescafé Blend 37 jar (right) alongside its predecessor. Blend 37 can be somewhat difficult to find on supermarket shelves and seems, inexplicably, to be the least popular of the Nescafé Gold range. That range has followed almost in the footsteps of fire extinguishers - a comment that some of you will understand more readily than others - in that there is now much less to distinguish between the various offerings from the company. The Original and its derivatives are, at the time of posting, presented differently. 200_3_P1040075E

Brand Evolution - 9 January 2016

09 Jan 2016 1 121
As an escape from the effects of the creatively stifling January weather I decided to add to my 'Consumer and Retail History' album. Successive brandings on 100g jars of Nescafé Blend 37 are shown with the more recent on the right. 200_2_P1080367E