Chinese soup noodles "Australian Beef flavour"

Thanks, Ian, I like this sort of detail. I lived in Holland for 6 years and during that time a chain opened up, called "Australian Homemade Icecream" - which also sold chocolates with "Aboriginal" dot designs on them. Their website made the amusing claim that "Australian Homemade ice cream and chocolates come from traditional recipes prepared in the outback". The very idea of dairy cows in the Outback makes the mind boggle! Turns out none of the people behind the chain were Australia, they just thought it sounded cool. No different to "Häagen-Dazs" I guess.