Pull

Typographically it is bad practice to run letters vertically. But is a sign even necessary? The handle has a recess. No recess would be necessary if the door opened inwards. Furthermore, the telephone kiosk is so small that a door opening inwards would scarcely allow an occupant the space needed to let it close. I guess a committee of Post Office Telephones agreed to this sign many years ago. Their work was misguided. And since these kiosks were introduced, many non- English speakers have arrived for whom 'Pull' is meaningless.