October is Breast Cancer Awareness Month

This beautiful tropical plant is Radiant Flamingo Flower / Justicia carnea "Radiant". It's also called Brazilian Plume Flower. Photographed in the ENMAX Conservatory at the Calgary Zoo on 6 October 2014.

October is Breast Cancer Awareness (in women and men) month. Pink continues to be used in connection with Breast Cancer Awareness.

"Breast Cancer Awareness Month (BCAM) (also referred to in America as National Breast Cancer Awareness Month (NBCAM)) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer. As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection.

In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer. In the fall of 1991, the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors." From Wikipedia.

en.wikipedia.org/wiki/National_Breast_Cancer_Awareness_Month