Dawkins believes that “We, alone on earth, can rebel against the tyranny of the selfish replicators” (Dawkins 1976) and Csikszentmihalyi urges us to “achieve control” over our minds, desires and actions. “If you let them be controlled by genes and memes, you are missing the opportunity to be yourself” But evolutionary process are not controllable by the creatures they gave rise to; and in any case, who is this self who is going to rebel? ~ Page 233